During this edition of VIVO IPL 2019, Mera Hoardings launched large size outdoor formats for the promotion of the Sunrisers Hyderabad IPL Team. A massive outdoor campaign was rolled out in Hyderabad with the tag line ‘RISE WITH US’, to create buzz around the team amongst the fans. This year, the campaign was designed with a more tactical approach in terms of billboard treatment, campaign scale and the level of excitement in comparison with last year.