India and Pakistan, longtime rivals on the cricket field, are set to face off in the ICC Men’s T20 World Cup. The India vs. Pakistan match is one of the biggest cricket events in the world. Ahead of the match, a dynamic outdoor media campaign was launched in New York’s Times Square, promoting the ICC T20 World Cup and the rivalry between the two countries. Additionally, fan parks were promoted in more than 10 countries across the globe. Mera Hoardings campaign has made history as the most extensive cricket promotion to date, creating significant buzz around the timeless rivalry through innovative out-of-home campaigns.