Hoarding advertising in Hitechcity
HITEC City was launched in 1990s as a joint venture between Larsen & Toubro (L&T) and the Andhra Pradesh government.The project outside the city limits when launched, included hubs in the suburbs of Madhapur, Gachibowli, Kondapur, Manikonda, Nanakramguda, Pocharam, Uppal, Shamirpet, and Shamshabad. The 151 acres (61 ha) of land was contributed by the government. The Project is being developed through its Special Purpose Vehicle, L&T Hitech City Limited, a joint venture company of L&T Infocity Limited and the then Andhra Pradesh Industrial Infrastructure Corporation (APIIC). HITEC City has emerged as the symbolic heart of cosmopolitan Hyderabad.
The land was envisaged to develop 11,000,000 sq ft (1,000,000 m2) of IT space and 4,500,000 sq ft (420,000 m2) of residential space in a phased manner. The Project houses multi-tenanted as well as Built-to-suit (BTS) facilities. The first IT block, “MEDHA”, was inaugurated by K. Rosaiah, then Chief Minister of Andhra Pradesh, on 28 January 2010.
The project was managed by APIIC with participation of private infrastructure companies like L&T, Raheja corporation, Ascendas IT Park, Vanenburg Corporation, Peepul Capital (successor to iLabs Venture Capital Fund), SP, RMZ corporation, Divyasree infrastructure, Lancohills technology park, DLF, Emaar MGF and others. The area comprises IT parks such as L&T Infocity, Hitech City2 SEZ, Vanenburg IT Park or The V, Mindspace Cyberabad SEZ, DLF IT SEZ, Tech Mahindra IT SEZ, TCS Synergy park IT SEZ, SEZs of Infosys, Wipro and APIIC, built to suit campuses of several major technology companies.
The Cyberabad Development Area (CDA) was established in 2001 to promote “the effective development of the areas around the HITEC City and surroundings”. The CDA Master Plan was published that year by the Cyberabad Development Authority. The 52 km² zone, neighbouring the residential and commercial areas of Jubilee Hills and Banjara Hills, lies mostly within Serilingampally, 15km from the centre of Hyderabad. The Cyberabad Development Authority was dissolved in 2008, its functions merged into the Hyderabad Metropolitan Development Authority.
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Hoarding advertising in Hitechcity is one of the important in advertising media
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